POP UP VENUE FOR FASHION ART MUSIC AND BRAND ACTIVATIONS IN NEW YORK CITY

 

SITUATED ON THE BOWERY IN NEW YORK CITY- STEPS FROM WHERE NEW YORKS CREATIVE ELITE WORK AND PLAY-OPEN GALLERY SPACE A POP UP AND EVENT SPACE THAT MANIFESTS THE INNOVATIVE SPIRIT OF NOW AND NEXT THROUGH ITS PROGRESSIVE APPROACH TO THE MODERN RETAIL EXPERIENCE. OPEN GALLERY SPACE CONFIDENTLY FULFILLS ITS DISTINCT ROLE AS THE DESTINATION THAT ATTRACTS PIONEERING ARTIST, DESIGNERS, AND BUYERS ALIKE, OFFERING ITS SPACE TO COMPANIES INTERESTED IN BUILDING BRAND AWARENESS VIA THE POP-UP SHOP BUSINESS MODEL.

 

FOR EMERGING DESIGNERS AND ESTABLISHED BRANDS THE POP-UP SHOP BUSINESS MODEL OFFERS MULTIPLE BENEFITS. ONE, IT IS CONSIDERABLY LESS EXPENSIVE THAN OPERATING A TRADITIONAL RETAIL STORE. FURTHERMORE, CONSUMERS AND THE MEDIA ENJOY THE EXCITEMENT GENERATED BY POP-UP SHOPS. THE POP-UP SHOP BUSINESS MODEL ALSO PROVIDES BRANDS WITH AN OPPORTUNITY TO CONNECT WITH THEIR CUSTOMERS ON A PERSONAL LEVEL, GAINING FURTHER INSIGHT INTO THE MARKET.

 

THE OPEN GALLERY SPACE’S DYNAMIC, SHAPE SHIFTING SPACE- IS AN IDEALIZED MINIMALIST ENVIRONMENT THAT INVITES CLIENTELE TOWARDS CREATIVE CURATION. CLIENTELE HAVE ACCESS TO A CONVERTIBLE GALLERY WHITE WALL AND THE ESSENTIAL ELEMENTS NEEDED TO PRODUCE SUCCESSFUL EVENTS. AT OPEN GALLERY SPACE THE POSSIBILITIES ARE ENDLESS.

 

OPEN GALLERY SPACE HAS HOUSED EVENTS THAT INCLUDE A PHOTOGRAPHY SHOW BY MICK ROCK, PAINTINGS BY TONY WARD, A SCULPTURE INSTALLATION-CUM-VIDEO BY BLAND, AN INTERACTIVE FURNITURE INSTALLATION BY DESIGNERS ffiXXed COMMEMORATING PLEASURE PRINCIPLE AND FRIENDS SHOP IN SHOP AT EVA, PERFORMANCE BY COCO DOLLE, KANYE WEST'S YEEZUS TOUR MERCHANDISE POP UP SHOP, JANA AND KOOS SHOW, SWEDEN'S APRILL 77 SHOWROOM FOR NYFW MARKET, GENERAL IDEA NYFW FASHION SHOW, GALLERY VOLTS CLARKE'S OPENING FOR MARY NELSON SINCLAIRS- UNCOVERED, COTE & CIEL, ICNY X PUMA, DANIEL WELLINGTON, VINTAGE TWIN, SOLS, PANORAMA MUSIC FESTIVAL AND MORE POP UP SHOPS, PLUS A SERIES OF SUCCESSFUL SAMPLE SALES.

 

BOWERY NYC VENUE