Pop-ups are present in almost all sectors of business: fashion, dining, entertainment, and now music. Artists such as Jamie XX, Drake, Justin Bieber, and Kanye have hosted pop-ups to sell merchandise and promote their brands. Music pop-ups give fans a chance to step away from their computer and phone screens, and interact with music brands in real life. Along with musicians, music festivals have also entered into the world of pop-ups. In Chicago, festival Lollapalooza hosts an annual pop-up to sell merchandise prior to the event. Now, New York’s newest festival, Panorama, is taking over Open Gallery Space until mid July as their festival HQ.
Panorama Music Festival, the East-coast Coachella produced by Golden Voice (a subsidiary of AEG) will launch on Randall’s Island this summer, July 22-24. Adam Scheirman, Grassroot Partner Coordinator at Panorama says, “Panorama will bring together top music performances, technology-inspired installations and delicious eats to celebrate New York City’s position as both a capital of entertainment and hub of innovative technology.”
Scheirman says that, “In recent months, pop-ups have been an effective street level marketing tool. They combine originality and physicality.” As an industry that has fully embraced the digital age, physicality is something that pop-ups are able to bring back to music.
Artist manager, Marat Berenstein thinks music pop-ups are here to stay. “Given that there are barely any traditional outlets left that cater to the casual music consumer, pop-ups fill that void.” Berenstein continues, “There’s no other way for musicians to connect with their fans in real life other than at shows or by working with huge brands who have retail presence and even that is only available to the biggest stars in the world (i.e. Adidas x Kanye West partnership).
The first exhibit at Panorama HQ had people stopping in their tracks. Derek Doublin and Vanessa Bonet, known as the art-duo Dedo Vabo, have been working together for over 10 years. They specialize in creative absurdist, experiential art. The duo is most well-known for their 2015 Coachella “Corporate Headquarters” installation where they built a functional three-story office building filled with hippopotamuses in the middle of the Coachella field. Now, Dedo Vabo have brought their hippos to the Bowery at Open Gallery Space to share an office with the Panorama team.
Scheirman says the Panorama HQ pop-up “is a living, breathing example that people are capable of having fun while taking on a tremendous task. Everyone has pushed each other to perform at their absolute best. This experience, whether you worked in the office or have merely walked by the office, has become a highlight for 2016.”
Moving forward, the space will serve as an information center for all things Panorama.
text and photos by: Jackie Shihadeh
Bad Boy Entertainment and Invisible Bully created a Pop Up Shop Experience at Open Gallery Space in honor of Biggie's Birthday and serving as the merch shop for the Bad Boy Family Reunion tour in NYC.
The Vintage Twin, founded by twins Samantha and Morgan Elias, is New York’s hottest vintage shop according to W Magazine.
Making their debut in New York in 2010, from a loft in Manhattan, the sisters hosted their first Pop Up Shop downtown at Open Gallery Space a couple of years later. The Vintage Twin are a recurring pop up at Open Gallery Space.
Their smartly curated selection of jackets, dresses, shirts and jeans have won them a substantial following not just in NYC, but across the globe.
Open Gallery Space is dedicated to hosting emerging pop up events and thrilled to watch start ups, like The Vintage Twin, gain success from utilizing the space.
read the full article from W Magazine by clicking on the photo below
The Daniel Wellington Holiday Pop Up Shop showcases
the men's + women's watch collections
along with the newly launched Dapper Collection.
November 20 - December 20
Enumeration is always key: we must enumerate, while simultaneously understanding the former to always already be in close relation to it’s instantiation—both are one, working together, defining one another, working from and with one another, in process.
To consume comes naturally. To consume consciously slows down the pace of economy, allowing for an encounter between the one who consumes and the one who produces that which is being consumed.
Most recently, PLAGUEspace, founded by Corinna La, Doyle Joshi and Ester Shenkman, presented their FLOATING GALLERY™ Series nº 2 at Open Gallery Space, representing examples of conscious consumption.
photos by: Jazmin Jones
The ICNY Pop Up Shop, powered by PUMA, celebrates the evolution and the journey of the Brooklyn-born alternative sportswear brand. It’s an opportunity to showcase the collection – to let it live, breathe and be experienced by their friends and supporters through its unique merchandise, community events, personalized products and so much more.
PUMA x ICNY Pop Up Shop
Open Gallery Space
355A Bowery, New York, NY 10003
September 27-October 15
Tuesday through Sunday from 11AM to 7PM (Closed Mondays)
MEDIA in collaboration with COMMAND+CONTROL by The WILD Magazine
You are cordially invited to PLAGUEspace x OPEN GALLERY SPACE : Series nº 2 FLOATING GALLERY™.
PLAGUEspace is a process based curation founded by Doyel Joshi, Corinna La & Ester Shenkman to testify the new generation of interdisciplinary creative practices. Operating like an art gallery, functioning like a retail store PLAGUEspace is an innovative retail experience that bridges the gap between Art and Design. PLAGUEspace's Floating Galleries are hybrid platforms for retail and the unfettered imagination.
PLAGUEspacE will host FLOATING GALLERY™ nº 2 in collaboration with Open Gallery Space AUGUST 21st & 22nd, 11AM-9:30PM at 355A Bowery, NY, NY 10003
HAVE YOU EVER THOUGHT ABOUT WHAT ITS LIKE TO MOVE IN #SOLS? ITS A WHOLE NEW EXPERIENCE! VISIT #SOLSonBowery THROUGH JUNE 30TH.
SOLS THE PIONEERS IN 3D PRINTED CUSTOMIZED INSOLS
Please Click to View the Presentation